James C. Hersey
Senior Research Psychologist
James Hersey, PhD, is a senior research psychologist with more than 30 years of experience in designing and analyzing the evaluation of health, nutrition, and health promotion programs and social marketing campaigns. He has directed a series of evaluation projects of health communications and social marketing programs including national, state, and local programs in tobacco control, nutrition, obesity, and prevention of chronic disease. Projects have included evaluations of Supplemental Nutrition Assistance Program (SNAP) education in seven states, an evaluation of the cost-effectiveness of public education for adult immunization, and an evaluation of programs designed to prevent complications associated with diabetes.
PhD, Developmental Psychology, University of Michigan; MS, Psychology and MA, Sociology, University of Michigan; BS, University of Maine.
Hersey, J.C., Wohlgenant, K.C., Arsenault , J.E., Kosa, K.M., & Muth, M.K. (Jan 2013)
Nonnemaker, J., Hersey, J., Homsi, G., Busey, A., Allen, J., & Vallone, D. (Jan 2013)
Arsenault , J.E., Fulgoni, V.L., Hersey, J.C., & Muth, M.K. (Dec 2012)
Hersey, J. (Jul 2012)
Hersey, J., Kelly, B., Roussel, A., Curtis, L., Horne, J., Williams-Piehota, P., et al. (Mar 2012)
- January 8, 2013
Jeremy Bray Promoted to Senior Fellow
– News Release
- January 4, 2013
Research Shows Using Text, Color Makes Food Labels Easier to Understand
– News Release