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Jennifer Uhrig

Program Director, Social & Behavior Change Research

Jennifer Uhrig, PhD, has 15 years of professional experience in health communication and health services research. Her expertise spans the health communication process from initial exploratory research to product development and pretesting to designing and conducting comprehensive process and outcome evaluations of public health communication and social marketing campaigns. She is skilled at both quantitative and qualitative research methods, including the design, conduct, and analysis of experiments, surveys, focus groups, and in-depth interviews. Dr. Uhrig has led numerous multiyear, federally funded research projects for clients including the Centers for Disease Control and Prevention (CDC), Agency for Healthcare Research and Quality (AHRQ), and Health Resources and Services Administration (HRSA). She is also experienced at managing large, multidisciplinary research teams. Over the past decade, Dr. Uhrig has led more than a dozen large, federally funded health communication projects focused on HIV prevention, testing, treatment adherence, and retention in care. Dr. Uhrig is currently leading a contract for HRSA to develop, implement, and evaluate the UCARE4LIFE text messaging program for HIV-positive racial and ethnic minority youth as well as the evaluation of CDC's Act Against AIDS national communication campaign.


PhD, Health Policy and Administration, The Pennsylvania State University; MHA, Health Administration, Wilkes University; BBA, Business Administration, Wilkes University.

Latest Publications

Poehlman, J., Uhrig, J.D., Friedman, A., Scales, M., Forsythe, A., & Robinson, S.J. (2015). Bundling of STDs and HIV in prevention messages. Journal of Social Marketing, 5 (1):2-20.
Friedman, A.L., Uhrig, J., Poehlman, J., Scales, M., & Hogben, M. (2014). Promoting sexual health equity in the United States: Implications from exploratory research with African-American adults. Health Education Research, 29 (6):993-1004.
Uhrig, J.D., Friedman, A., Poehlman, J., Scales, M., & Forsythe, A. (2014). Knowledge, beliefs and behaviours related to STD risk, prevention, and screening among a sample of African American men and women. Health Education Journal, 73 (3):332-340.
Uhrig, J. (2014). Program evaluation. In Michalos, A.C. (Ed.), Encyclopedia of Quality of Life and Well-Being Research (pp. 5085-5089). New York, NY: Springer.
Uhrig, J.D., & Coomes, C.M. (2013). Tailored text messages to promote knowledge, prevention, social support, and medication adherence for people living with HIV. Presented at Health 2.0: Digital Technology in Clinical Care, New York, NY, March 22, 2013.
View all publications by Jennifer Uhrig (37)


  • Health Communication
  • Health Services Research
  • Interventions to Promote Health Behavior Change