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Matthew C. Farrelly

Senior Director, Public Health Policy Research Program

Matthew Farrelly, Ph.D., is a leading expert in tobacco control research, specializing in cigarette excise taxes, state tobacco control programs, mass media campaigns and policy interventions.  His research has focused on understanding how youth and adults respond to antismoking campaign messages. 

He has extensively researched New York’s tobacco control program and found that it has been successful in reducing smoking with a combination of restrictions on smoking in public places, a hard-hitting antismoking campaign, and high cigarette excise taxes.   

His research on mass media campaigns also showed that the national youth smoking-prevention campaign known as truth® likely prevented 450,000 adolescents from initiating smoking. Dr. Farrelly’s has also investigated whether attempts to curb the use of one substance, such as tobacco, have the unintended consequence of encouraging marijuana or alcohol use.


PhD, Economics, University of Maryland, College Park; BA, Economics and French, Indiana University.

Latest Publications

Kim, A.E., Nonnemaker, J.M., Loomis, B.R., Shafer, P.R., Shaikh, A., Hill, E., Holloway, J.W., & Farrelly, M.C. (2014). Influence of Point-of-Sale Tobacco Displays and Graphic Health Warning Signs on Adults: Evidence From a Virtual Store Experimental Study. American Journal of Public Health, 104 (5):888-895.
Farrelly, M.C., Loomis, B.R., Kuiper, N., Han, B., Gfroerer, J., Caraballo, R.S., Pechacek, T.F., & Couzens, G.L. (2014). Are Tobacco Control Policies Effective in Reducing Young Adult Smoking?. Journal of Adolescent Health, 54 (4):481-486.
Farrelly, M.C., Arnold, K.Y., Juster, H.R., & Allen, J.A. (2014). Quantifying the Effect of Changes in State-Level Adult Smoking Rates on Youth Smoking. Journal of Public Health Management and Practice, 20 (2):E1-E6.
Duke, J.C., Nonnemaker, J.M., Davis, K.C., Watson, K.A., & Farrelly, M.C. (2014). The impact of cessation media messages on cessation-related outcomes: Results from a national experiment of smokers. American Journal of Health Promotion, 28 (4):242-250.
Davis, K.C., Grimshaw, V., Merriman, D., Farrelly, M.C., Chernick, H., Coady, M.H., Campbell, K., et al. (2013). Cigarette trafficking in five northeastern US cities. Tobacco Control, Advance Online Publication .
View all publications by Matthew C. Farrelly (82)