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Matthew C. Farrelly

Senior Director, Public Health Policy Research Program

Matthew Farrelly, Ph.D., is a leading expert in tobacco control research, specializing in cigarette excise taxes, state tobacco control programs, mass media campaigns and policy interventions.  His research has focused on understanding how youth and adults respond to antismoking campaign messages. 

He has extensively researched New York’s tobacco control program and found that it has been successful in reducing smoking with a combination of restrictions on smoking in public places, a hard-hitting antismoking campaign, and high cigarette excise taxes.   

His research on mass media campaigns also showed that the national youth smoking-prevention campaign known as truth® likely prevented 450,000 adolescents from initiating smoking. Dr. Farrelly’s has also investigated whether attempts to curb the use of one substance, such as tobacco, have the unintended consequence of encouraging marijuana or alcohol use.


PhD, Economics, University of Maryland, College Park; BA, Economics and French, Indiana University.

Latest Publications

Allen, J.A., Davis, K.C., Kamyab, K., & Farrelly, M.C. (2015). Exploring the potential for a mass media campaign to influence support for a ban on tobacco promotion at the point of sale. Health Education Research, 30 (1):87-97.
Nonnemaker, J.M., Choiniere, C.J., Farrelly, M.C., Kamyab, K., & Davis, K.C. (2015). Reactions to graphic health warnings in the United States. Health Education Research, 30 (1):46-56.
Kamyab, K., Nonnemaker, J.M., & Farrelly, M.C. (2015). Public support for graphic health warning labels in the U.S. American Journal of Preventive Medicine, 48 (1):89-92.
Allen, J.A., Duke, J.C., Davis, K.C., Kim, A.E., Nonnemaker, J.M., & Farrelly, M.C. (2014). Using mass media campaigns to reduce youth tobacco use: A review. American Journal of Health Promotion, Advance Online Publication .
Nonnemaker, J.M., Allen, J.A., Davis, K.C., Kamyab, K., Duke, J.C., & Farrelly, M.C. (2014). The influence of antismoking television advertisements on cessation by race/ethnicity, socioeconomic status, and mental health status. PLoS one, 9 (7):e102943.
View all publications by Matthew C. Farrelly (88)


  • Anti-Smoking Program and Policy Evaluation
  • Tobacco Control
  • Program Evaluation
  • Media Campaigns