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Jennifer C. Duke

Senior Public Health Analyst

Jennifer Duke is a senior research public health analyst with a strong background in the evaluation of social marketing and mass media campaigns. Trained as a research psychologist, she has more than 10 years of experience in formative, process, and outcome evaluations of public health interventions. Dr. Duke has led multidisciplinary teams in the development and implementation of evaluations for several large-scale, national media campaigns in the areas of obesity, tobacco prevention, and tobacco cessation. She has conducted quantitative and qualitative research activities, including the development and evaluation of health communication interventions and survey design, implementation, and analysis. She has expertise in the design and analysis of telephone and online surveys. Dr. Duke has published in leading public health journals, has presented research findings at multiple national research conferences, and serves as an ad hoc reviewer for multiple peer-reviewed journals.


PhD, Health/Social Psychology, Rutgers University; MS, Psychology, Rutgers University; BA (summa cum laude), Psychology, University of Tennessee, Knoxville.

Latest Publications

Methodological considerations in analyzing Twitter data — J Natl Cancer Inst Monogr
Kim, A.E., Hansen, H.M., Murphy, J., Richards, A.K., Duke, J., & Allen, J.A. (Dec 2013)
Using web panels to understand whether online ad exposure influences information-seeking behavior — Social Marketing Quarterly
Kim, A.E., Duke, J.C., Hansen, H., & Porter, L. (Dec 2012)
Promotion of smoking cessation with emotional and/or graphic antismoking advertising — American Journal of Preventive Medicine
Farrelly, M.C., Duke, J.C., Davis, K.C., Nonnemaker, J.M., Kamyab, K., Willett, J.G., et al. (Nov 2012)
View all publications by Jennifer C. Duke (19)