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Jennifer C. Duke

Senior Public Health Analyst

Jennifer Duke, Ph.D., is an expert in the evaluation of social marketing and mass media campaigns, specializing on topics including e-cigarettes, tobacco prevention, tobacco cessation, and obesity. Her research has focused on understanding U.S. youth and adult exposure to mass media campaigns and their impact on health.

A recent study, published in the journal Pediatrics, found that television advertising for e-cigarettes has increased two-fold for youth and three-fold for young adults in the U.S. in the past two years. In a 2014 national study of smokers, Dr. Duke found that brief exposure to ads containing messages about why to quit smoking featuring strong, negative emotions or graphic images influenced smoking behaviors over a one-month period.

She has conducted research on the effects of the CDC’s national tobacco cessation campaign Tips From Former Smokers,  the national youth tobacco prevention campaign truth®, and antismoking campaigns in Florida and New York state.


PhD, Health/Social Psychology, Rutgers University; MS, Psychology, Rutgers University; BA (summa cum laude), Psychology, University of Tennessee, Knoxville.

Latest Publications

Duke, J.C., Lee, Y.O., Kim, A.E., Watson, K.A., Arnold, K.Y., Nonnemaker, J.M., et al. (2014). Exposure to electronic cigarette television advertisements among youth and young adults. Pediatrics, Advance Online Publication .
Duke, J.C., Nonnemaker, J.M., Davis, K.C., Watson, K.A., & Farrelly, M.C. (2014). The impact of cessation media messages on cessation-related outcomes: Results from a national experiment of smokers. American Journal of Health Promotion, 28 (4):242-250.
Kim, A.E., Hansen, H.M., Murphy, J., Richards, A.K., Duke, J., & Allen, J.A. (2013). Methodological considerations in analyzing Twitter data. J Natl Cancer Inst Monogr, 2013 (47):140-146.
Davis, K.C., Nonnemaker, J., Duke, J., & Farrelly, M.C. (2013). Perceived Effectiveness of Cessation Advertisements: The Importance of Audience Reactions and Practical Implications for Media Campaign Planning. Health Communication, 28 (5):461-472.
Kim, A.E., Duke, J.C., Hansen, H., & Porter, L. (2012). Using web panels to understand whether online ad exposure influences information-seeking behavior. Social Marketing Quarterly, 18 (4):281-292.
View all publications by Jennifer C. Duke (21)