Download image:

Jennifer C. Duke

Senior Public Health Analyst

Jennifer Duke, Ph.D., is an expert in the evaluation of social marketing and mass media campaigns, specializing on topics including e-cigarettes, tobacco prevention, tobacco cessation, and obesity. Her research has focused on understanding U.S. youth and adult exposure to mass media campaigns and their impact on health.

A recent study, published in the journal Pediatrics, found that television advertising for e-cigarettes has increased two-fold for youth and three-fold for young adults in the U.S. in the past two years. In a 2014 national study of smokers, Dr. Duke found that brief exposure to ads containing messages about why to quit smoking featuring strong, negative emotions or graphic images influenced smoking behaviors over a one-month period.

She has conducted research on the effects of the CDC’s national tobacco cessation campaign Tips From Former Smokers,  the national youth tobacco prevention campaign truth®, and antismoking campaigns in Florida and New York state.


  • PhD, Health/Social Psychology, Rutgers University
  • MS, Psychology, Rutgers University
  • BA (summa cum laude), Psychology, University of Tennessee, Knoxville.

Latest Publications

Lee, Y.O., Momin, B., Hansen, H., Duke, J., Harms, K., McCartney, A., et al. (2014). Maximizing the impact of digital media campaigns to promote smoking cessation: A case study of the California Tobacco Control Program and the California Smokers’ Helpline. Californian Journal of Health Promotion, 12 (3):35-45.
Duke, J.C., Mann, N., Davis, K.C., MacMonegle, A., Allen, J., & Porter, L. (2014). The impact of a state-sponsored mass media campaign on use of telephone quitline and web-based cessation services. Preventing Chronic Disease, 11 :Article No. 140354.
Allen, J.A., Duke, J.C., Davis, K.C., Kim, A.E., Nonnemaker, J.M., & Farrelly, M.C. (2014). Using mass media campaigns to reduce youth tobacco use: A review. American Journal of Health Promotion, Advance Online Publication .
Momin, B., Neri, A., McCausland, K., Duke, J., Hansen, H., Kahende, J., et al. (2014). Traditional and Innovative Promotional Strategies of Tobacco Cessation Services: A Review of the Literature. Journal of Community Health, 39 (4):800-809.
Nonnemaker, J.M., Allen, J.A., Davis, K.C., Kamyab, K., Duke, J.C., & Farrelly, M.C. (2014). The influence of antismoking television advertisements on cessation by race/ethnicity, socioeconomic status, and mental health status. PLoS one, 9 (7):e102943.
View all publications by Jennifer C. Duke (27)


  • Tobacco Control
  • Mass Media Evaluation
  • Health Communication