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Jennifer C. Duke

Senior Public Health Analyst

Jennifer Duke, Ph.D., is an expert in the evaluation of social marketing and mass media campaigns, specializing on topics including e-cigarettes, tobacco prevention, tobacco cessation, and obesity. Her research has focused on understanding U.S. youth and adult exposure to mass media campaigns and their impact on health.

A recent study, published in the journal Pediatrics, found that television advertising for e-cigarettes has increased two-fold for youth and three-fold for young adults in the U.S. in the past two years. In a 2014 national study of smokers, Dr. Duke found that brief exposure to ads containing messages about why to quit smoking featuring strong, negative emotions or graphic images influenced smoking behaviors over a one-month period.

She has conducted research on the effects of the CDC’s national tobacco cessation campaign Tips From Former Smokers,  the national youth tobacco prevention campaign truth®, and antismoking campaigns in Florida and New York state.


  • PhD, Health/Social Psychology, Rutgers University
  • MS, Psychology, Rutgers University
  • BA (summa cum laude), Psychology, University of Tennessee, Knoxville.

Latest Publications

Duke, J.C., Allen, J.A., Eggers, M.E., Nonnemaker, J., & Farrelly, M.C. (2015). Exploring Differences in Youth Perceptions of the Effectiveness of Electronic Cigarette Television Advertisements. Nicotine and Tobacco Research, Advance Online Publication .
Duke, J.C., Alexander TN, , Zhao, X., Delahanty JC, , Allen, J.A., Macmonegle, A.J., MacMonegle, A.J., & Farrelly, M.C. (2015). Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign. PLoS one, 10 (12):e0144827.
Nonnemaker, J.M., Dench, D., Homsi, G., MacMonegle, A., & Duke, J. (2015). The effect of exposure to media campaign messages on adult cessation. Addictive Behaviors, 49 :13-19.
Farrelly, M.C., Duke, J.C., Duke, J.C., Crankshaw, E.C., Crankshaw, E.C., Eggers, M.E., Eggers, M.E., Lee, Y.O., Lee, Y.O., Nonnemaker, J.M., Nonnemaker, J.M., Kim, A.E., Kim, A.E., et al. (2015). A Randomized trial of the effect of e-cigarette TV advertisements on intentions to use e-cigarettes. American Journal of Preventive Medicine, Advance Online Publication .
Duke, J.C., Davis, K.C., Alexander, R.L., MacMonegle, A.J., Fraze, J.L., Rodes, R.M., et al. (2015). Impact of a US antismoking national media campaign on beliefs, cognitions and quit intentions. Health Education Research, 30 (3):466-483.
View all publications by Jennifer C. Duke (33)


  • Tobacco Control
  • Mass Media Evaluation
  • Health Communication