James C. Hersey

Expertise

Program Evaluation
Media Campaigns
Prevention Research
Human Development

Biography

James Hersey, PhD, is a senior research psychologist with more than 30 years of experience in designing and analyzing the evaluation of health, nutrition, and health promotion programs and media campaigns. He has directed a series of evaluation projects of health communications and social marketing programs. These projects have included an evaluation of the cost-effectiveness of public education for adult immunization; an evaluation of programs designed to prevent complications associated with diabetes; and evaluations of national and community-based public social marketing campaigns in tobacco control, nutrition, HIV prevention, immunization, and chronic disease prevention.

Education

PhD, Developmental Psychology, University of Michigan; MS, Psychology and MA, Sociology, University of Michigan; BS, University of Maine.

Selected Publications

Hersey, J.C., Ng, S.W., Nonnemaker, J.M., Mowery, P., Thomas, K.Y., Vilsaint, M.C., Allen, J.A., & Haviland, M.L. (June 2006). Are menthol cigarettes a starter product for youth? Nicotine and Tobacco Research, 8 (3):403-413.

Hersey, J.C., Niederdeppe, J., Ng, S.W., Mowery, P., Farrelly, M.C., & Messeri, P. (December 2005). How state counter-industry campaigns help prime perceptions of tobacco industry practices to promote reductions in youth smoking. Tobacco Control, 14 (6):377-383.

Hersey, J.C., Niederdeppe, J., Evans, W.D., Nonnemaker, J., Blahut, S., Holden, D., Messeri, P., & Haviland, M.L. (2005). The theory of 'truth': How counterindustry media campaigns affect smoking behavior among teens. Health Psychology, 24 (1):22-31.

Hersey, J.C., Niederdeppe, J., Evans, W.D., Nonnemaker, J., Blahut, S., Farrelly, M.C., Holden, D., Messeri, P., & Haviland, M.L. (2003). The effects of state counterindustry media campaigns on beliefs, attitudes, and smoking status among teens and young adults. Preventive Medicine, 37 (6):544-552.

Ammerman, A.S., Lindquist, C.H., Lohr, K.N., & Hersey, J. (2002). The efficacy of behavioral interventions to modify dietary fat and fruit and vegetable intake: A review of the evidence. Preventive Medicine, 35 (1):25-41.

Hersey, J., Anliker, J., Miller, C., Mullis, R.M., Daugherty, S., Das, S., Bray, C.R., Dennee, P., Sigman-Grant, M., & Thomas, H.O. (2001 Sep). Food Shopping Practices Are Associated with Dietary Quality in Low-Income Households. Journal of Nutrition Education and Behavior, 33 (S1):S016-S025.

Hersey, J.C., & Martin, L.S. (April 1994). Use of infection control guidelines by workers in healthcare facilities to prevent occupational transmission of HBV and HIV: results from a national survey.. Infection Control and Hospital Epidemiology, 15 (4 Pt 1):243-252.

Mullen, P.D., Hersey, J.C., & Iverson, D.C. (1987). Health behavior models compared.. Social Science and Medicine, 24 (11):973-981.

Maloney, S.K., & Hersey, J.C. (Fall 1984). Getting messages on the air: findings from the 1982 Alcohol Abuse Prevention Campaign. Health Education Quarterly, 11 (3):273-292.

Hersey, J.C., Klibanoff, L.S., Lam, D.J., & Taylor, R.L. (Fall 1984). Promoting social support: An evaluation of California’s friends can be good medicine campaign.. Health Education Quarterly, 11 (3):293-311.

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